Pardot Email Send Tool Features

The Pardot e-mail sending instrument It lets you join together with your potential prospects and personalize your communications. On this article, we’ll let you know about the primary functionalities of the Pardot e-mail instrument.

if you happen to use Pardot as a transport instrument you’ll know that the configuration of a Record e-mail for sending consists of three components:

  • Constructing: the place the e-mail is constructed both by way of template o html.
  • Testing: the place we will check sending to a check record or dispatched to particular person emails a check.
  • Sending: the place you choose the sender, the topic and the DB of the cargo. You may as well add the Completion Actions.

However there may be Different functionalities that it’s best to take into consideration when planning your shipments to personalize your communications and optimize the metrics.

E mail Desire Center

The E mail Desire Middle for Gross sales (EPC) is a web page the place potential prospects can choose the matters they wish to obtain emails about. It is the place customers land after they click on “replace preferences” from an e-mail they’ve acquired out of your Pardot account.

A desire heart is sweet to deflect potential unsubscribes and provides prospects the choice to vary their preferences. So, A great observe is to incorporate in your emails the hyperlink to your EPC as an alternative of the unsubscribe hyperlink.

All accounts have a default EPC (represented by %%email_preferece_center%%).

E mail Templates


In Pardot we will create e-mail templates and we will use them to:

  • Record emails: Emails which are created and despatched on to an inventory.
  • Autoresponders: if you wish to add it in a Completion motion related to sending a “ship autoresponder e-mail” kind.
  • Automations – engagement studio: the emails we create to automate.
  • One to at least one emails: gross sales particular person submissions which are despatched straight from the contact card.

Templates de email

Dynamic Content material

Are you able to use dynamic content material for show customized HTML in emails or touchdown pages primarily based on potential prospects’ standards.

When a buyer matches the dynamic content material standards, the dynamic content material variation is exhibited to them.

Dynamic content

Variable Tags

Los variable tags use lead and account information fields to personalize emails (each physique and topic).

Variable tags

Take a look at A/B

In the event you like check the topic or some level associated to the content material of the e-mail To promote gives the chance to hold out A/B Testing and you’ll configure it by checking that choice when you’re creating the e-mail.

Test A/B



When an e-mail has been despatched we will evaluate the metrics related to it and draw conclusions.

In it e-mail report we discover the next tabs:

Report: with basic metrics.
Click on through charge report: the place we will see metrics associated to clicks.
E mail Purchasers Tab: the place the e-mail shoppers utilized by the customers to whom the e-mail has been delivered are analyzed.

Email deferral

In the event you favored this text, you may additionally be interested by different posts associated to Pardot.